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Software Development  ·  Web hosting  ·  Website development

What makes a great website?

Henga Admin
August 3, 2025

What Makes a Great Website for African SMEs? (Hint: It’s More Than Just Looks)

Your website is the first impression your business makes in the digital world. But for many African SMEs, it’s either missing or underperforming. Here’s what makes a great one—and why it matters more than ever in 2025.

1. Mobile-First, Always

Over 80% of internet users in Africa access the web via smartphones. That means if your website doesn’t look good or work well on a mobile device, you’re automatically losing potential customers.

A mobile-first website should:

  • Load quickly on low bandwidth
  • Be easy to navigate on smaller screens
  • Have clickable buttons and readable text
  • Display images properly across devices

👉 If your website isn’t mobile-friendly, it’s already outdated.

2. Speed Over Fancy Effects

We get it, animations and flashy sliders look cool. But here’s the truth: if your website takes more than 3 seconds to load, most users will leave before they even see it.

Speed = Trust
Slow websites make your business look less reliable, especially to first-time visitors.

At Henga, we prioritize performance, so your website works as fast as your business does.

3. Tools That Actually Do Something

A great website isn’t just an online brochure. It should do something useful for your business, like:

  • Showcase your products or services
  • Allow customers to book appointments
  • Generate leads or inquiries
  • Provide instant WhatsApp or social media contact
  • Offer a secure checkout (for online stores)

At Henga, we build functionality right into the design, so your website is more than just a page. It becomes a tool.

4. Built to Reflect You

We don’t believe in cookie-cutter templates. Your brand has a story, a personality, and a goal. Your website should reflect that.

That means:

  • Custom layouts tailored to your industry
  • Colors and fonts that match your brand identity
  • Clear messaging that speaks to your ideal audience

From fashion boutiques to consultancies, we build websites that feel like you, not a generic company next door.

5. Easy for You to Update

Let’s be honest: if updating your site feels like coding, you won’t do it. That’s why we give you access to a simple, no-hassle dashboard where you can:

  • Change prices
  • Update images
  • Add or remove services
  • Post announcements or offers

No developer. No delays. Just business made easier.

Final thoughts: A Website That Works for You

Beyond just a social media presence your business also needs a strong, reliable, and functional home online.
A great website should:
✅ Build trust instantly
✅ Help customers take action
✅ Grow with your business


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