In the world we live in today having a website isn’t a matter of whether you have one or not, it is a general requirement for every business. The same way you are required to be tax compliant and registered as a legal entity, every business needs a website.

So how do websites really make a difference? Glad you asked, here are some answers for you:


Whenever you meet an individual or visit a business at an exhibition stand, it is very common to Google search them to see just how “legit” they are. When they don’t have a website or have a shabby one, you immediately question their legitimacy and commitment to excellence in service delivery. We tend to use company websites as a litmus test for business legitimacy. So it’s not just about having ‘a’ website, you need to have ‘the’ website that speaks to your credibility as a company.


If you look at your website analytics you will be amazed at who visits, or stumbles across your site. This is data you can further tap in to, to broaden your clientele base from the geographical locale of your operations, to a global audience. How do you do this? With your website analytics you can improve your content to suit the needs of your audience tapping in to their psyche and engaging them accordingly.


One of the many exciting projects we work on at HENGA is web applications. And there is nothing more exciting than working with companies to build and share solutions for a global market. Masta Map was such a great solution to what we all struggle with worldwide; correctly pinning locations on Google maps with the changing landscape of our cities. The Masta map team’s concept isn’t just for East Africa it is a global tool everyone can use. And people can pin, share and have friends and family track their movements live through the click of a button on a web application. How phenomenal is that?


This is one reason we can’t scream about enough. Just because you have friends and family around you doesn’t mean the world cares your business exists. Your solutions might be earth shattering but if you don’t broadcast it to the world, they won’t know about you. One thing we have noticed, in East Africa especially, is a lot of startups and SMEs rely heavily on social media and never bother to develop websites. What they don’t realise is internationally social media is an access tool to a website. If people visit your active social media site and find no website, your credibility is put to question. No one gets to fully understand your solution – because your website doesn’t exist to explain it, and since no one trusts you anymore – you lose customers.

Don’t waste anymore time, share your solution, access customers and add credibility to your solutions and be visible globally at a really minimal cost – you get all this for a simple website.

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